The Next Gen Giving Guide is a set of four custom landing pages designed to help Northern Kentucky residents understand how to get involved in philanthropy. I researched three key user types and built a clear, low-friction experience using Figma and WordPress. The project gave nonprofits a practical tool to guide more people toward charitable action.
Three nonprofits needed a clear way for Northern Kentucky residents to learn how to get involved in philanthropy. The community wanted to help, but there was no simple path showing where to start.
I researched three target user types and designed an experience that reduced friction and clarified next steps. This created a structure that made philanthropic action feel accessible and achievable.
I delivered four custom pages, three landing pages and an about page, designed in Figma and built in WordPress using Avada. I also recorded tutorials so the organizations could update content on their own.
Although no metrics were tracked, the new pages now give residents a clear and approachable way to explore philanthropic involvement. The nonprofits gained a practical tool to showcase opportunities and guide community members into action.
Three nonprofits needed a clear way for Northern Kentucky residents to learn how to get involved in philanthropy. The community wanted to help, but there was no simple path showing where to start.
I researched three target user types and designed an experience that reduced friction and clarified next steps. This created a structure that made philanthropic action feel accessible and achievable.
I delivered four custom pages, three landing pages and an about page, designed in Figma and built in WordPress using Avada. I also recorded tutorials so the organizations could update content on their own.
Although no metrics were tracked, the new pages now give residents a clear and approachable way to explore philanthropic involvement. The nonprofits gained a practical tool to showcase opportunities and guide community members into action.
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